The Frame Update — March 2, 2017

The Frame Update — March 2, 2017

Every first and third Thursday of the month, we will take a look at the latest collections in the eyewear industry. Enjoy the read!

Area98

New from Area98 is its latest KAOS collection featuring a modern look and easy-to-wear style that is colorful and always ironic. The KK398 acetate model (pictured right) is a true explosion of energy with its multicolored front for a graphic impact, while the round KK411 combines metal and acetate with metal decorations and multicolored front and temples. In the square-shaped KK407 and KK408 models, a studded effect metal plate applied at the hinges gives personality to the temples. And the front of model KK405 is the result of the combination of different patterned or laser engraved acetates.

Area98 also recently launched its new La Matta collection, for the modern and sensual woman who likes to stand out from the crowd. Animal patterns — zebra, leopard, tiger, peacock or python, reproduced both in natural tones or with more unusual colors — are combined with very feminine shapes, exclusive acetates, and precious goldsmith-inspired embellishments. Model LM3195 features a large cat-eye acetate frame with matching temples embellished with small metal gems in the hinges. Models LM3198 and LM3199 feature exotically-inspired colored metal decorations on the temples, while model LM3201 features colored gems embedded into the temples for a vintage jewelry-inspired look.

Aspex EyewearAspex Eyewear Group

Aspex® Eyewear Group recently announced the launch of its BlueClip® Magnetic Eyewear (pictured left). Leveraging their proprietary EasyClip® technology, BlueClip was developed in order to reduce digital eye strain while enabling users to still enjoy true visual experiences. Tested by ECPs and engineered to easily fit to EASYCLiP®, EASYTWIST® and TAKUMI® brands, the technology offers an affordable, seamless look and experience. And BlueClip can be used by both eyeglass and nonprescription users.

BlackfinBlackfin

New from Blackfin is Blackfin Lamina PLUS, featuring four new models made entirely of titanium but with cellulose acetate eye-rims. The feminine allure of new models Glen Cove BF791 and Searose BF792 (pictured right) — the former oval in shape, the latter more angular — emanates from the elongated top rim, while the dual materials used for the frames is enhanced by the contrasting colors of the temples and eye-rims. Men's model Bremen BF793 is a classic rectangular frame that uses more somber colors such as Gunmetal, Dark Tortoiseshell, Grey and Opaque Blue. And new style Cutler BF794 completes the range with a revisiting of the iconic panto shape interpreted in the Blackfin key in five colorways.

Cocosong EyewearCocosong Eyewear

Cocosong Eyewear's latest collection takes a dip into the Far East with its colors, symbols and opulence. Each frame is entirely hand-made, featuring precious and exclusive materials such as silk, feathers and semi-precious stones. Known Place is a broad and square frame defined by silk and feathers inserted into the eyewear itself, while New Romantic (pictured left) takes its inspiration from the imperial garden with small dried herbs applied to the frames. Wild Dream features a slightly cat-eye front with features and triangular cut semi-precious stones on the temples, while Blues Lesson takes a more minimal approach.

Costa SunglassesCosta Sunglasses

New from Costa Sunglasses are three new female sunwear styles for its Beach collection, available in plano and customized Rx. The Gannet (pictured right) is a medium-sized sunglass featuring Hydrolite™ nose pads and water drop-shaped epoxy fill at the temple tips, available in Shiny Sea Lavender Crystal, Shiny Tortoise Fade, Matte Seashell and Shiny Black Hibiscus. The new Kare frame is smaller with a thin lightweight construction, optical spring hinges and Hydrolite nose and temple pads, and the Riverton is also a small frame available in Shiny Tortoise, Shiny Sand Crystal, Matte Hibiscus Crystal and Shiny Black Kiwi.

eyeOseyeOs

New from eyeOs premium reading eyewear is Jolee (pictured left), designed for the 40+ woman going on 30. Amazing and beautiful inside and out, Jolee is available in three colors — Caramel Corn, Lava and Midnight Toast — all exclusively designed by combining three different Mazzucchelli acetate colors. And the model features Hex-O-Tech lenses with aspheric mild index, AR coating, UV400 protection, that are also oleophobic and scratch resistant.

Kenmark EyewearKenmark Eyewear

New from Kenmark Eyewear are four new styles for its kensie eyewear collection. Adventure is a combination modern oval style frame featuring caging metal detail on the front, while Spirit (pictured right) is a full zyl round style with a wire core featuring kensie prints. Artisan is a full zyl modern rectangular style with wood grain etching on the front and contrasting shiny temples, while Romance is a full two material zyl thin square style featuring a marbled contrasting brow.

KREWEKREWE

KREWE recently announced the launch of its new Optical collection for Spring 2017 (pictured left). True to KREWE's roots of using mixed material integration, the Optical line features seven frame styles in 20 different colorways. Working with titanium, stainless steel and acetate in a variety of plating colors ranging from 12 to 24K, the new styles also feature custom temple wires and hinges and are offered in a variety of silhouettes, from cat-eye to traditional round.

Live EyewearLive Eyewear

New from Live Eyewear is a line of computer eyewear for its Cocoons Fitover brand (pictured right). The new computer glasses, designed to be worn over prescription eyewear, feature the Purify™ lens system specifically formulated to isolate the eyes from the most damaging HEV blue light wavelengths. The patented design of the company's Cocoons fitover frames allows the computer glasses to slip over existing prescription eyewear and shield the eyes from all angles, delivering 360° of protection. And the computer eyewear collection is available in a wide selection of patented frame sizes featuring the company's Soft Touch® sand frame finish and adjustable Flex2Fit® temples.

LuxotticaLuxottica

Dolce & Gabbana eyewear — produced through Luxottica — draws inspiration from the joyful, tropical world of music and dance for the Mambo eyewear collection, featuring one-of-a-kind, hand-crafted styles. Sunglass style DG2170B (pictured left) features a frame front hand-decorated with sparkling Swarovski crystals that frame the round lenses and by a metal structure adorned with gold-colored beads, while style DG4307B incorporate the Mambo theme into acetate cat-eye sunglasses with slim metal temples edged with gold beads and embellished with Swarovski crystals. And acetate optical model DG3275B also has a cat-eye design and is available in five different color variants. The masterpiece style will be exclusively available in Dolce & Gabbana boutiques and select opticians.

Mosaic EyewearMosaic Eyewear/Wagner + Kühner

New from Mosaic Eyewear  and Wagner + Kühner is the all-new DEEJAYS eyewear collection (pictured right). Geared primarily towards teens and young adults, the collection is full of color, innovative designs and high on energy for young faces who love to create unique looks for themselves. The collection — which will officially launch at Vision Expo East next month — will launch with 14 ladies, mens and unisex styles in three to four colorways featuring a "chart topping" array of materials in amazing color combinations.

Additionally, Mosaic and Wagner + Kühner will also launch the new Emil "K" eyewear collection to the U.S. market at Vision Expo East. Designed for both men and women, the collection honors Wagner + Kühner founder Emil Kühner. The collection features ladies, mens and unisex frames in a variety of materials, with about 15 styles in four colorways. 

Rudy projectRudy Project

New from Rudy Project is the Tralyx Shooting Kit (pictured left), designed for target shooters, firearm enthusiasts, and sportsmen and women who make protection and safety their number one priority. Completely Rx-able, the kit comes with a Matte Black Tralyx frame and three interchangeable lenses handpicked for shooters — transparent, smoke and exclusive unbreakable ImpactX Photo Multilaser Racing Red lens — all packaged in a stylish tank case with a microfiber soft case that doubles as a cleaning cloth. The Tralyx frame itself weighs in at just one ounce, offers a 180-degree unobstructed field of view, and features adjustable temple tips and nose piece for a perfect fit.

Rye&LyeRye&Lye

Rye&Lye recently introduced its latest collection of eyewear at Mido 2017, featuring stunning acetates and metal detailing in out-of-the-ordinary styles. All Rye&Lye frames mix the past and future with the sophisticated allure of their retro shapes and use of innovative materials and leading-edge technologies. The Magnani frame for women features a wide, rounded silhouette framed by a gold-colored metal structure that enhances the style. And the Lollobrigida frame (pictured right) takes the wearer back to the 1960s with a cat-eye shape and decorated acetate for an unmistakable movie star look.

WestGroupeWestGroupe

WestGroupe recently launched four new winter styles for FYSH UK, uniquely combining the latest European eyewear trends with the hottest key fashion influences. Stainless steel model F-3568 has a sultry, exotic look thanks to the cat-eye shape and the tropical print that winds its way across the front and the temples, while F-3569 is constructed of high-glass, handcrafted acetate and is embellished with a delicate metal inlay inspired by fine jewelry. Style F-3570 (pictured left) features a soft cat-eye shape and translucent lace pattern on the front and the temples, and F-3571 is an edgier cat-eye frame with an emphasized brow line combined with triple coloring on the front and temples. 

WooDoneWooDone

Wood eyewear brand WooDone recently showcased its new Horn Collection (pictured right), combining wood with horn and metal to create attention-grabbing styles. The new collection reproduces eight styles already available in wood, cladding them in horn or metal and creating two versions — polished and matte. Eyewear in the Metal Wood Collection comes in a boxy format with double bridge for men, and in a rounded retro-style shape for women, softening the facial features.

Zimco OpticsZimco Optics

Fashion and style morph from year to year, minute to minute, the idea of a single collection surviving the ebb and flow of this business is almost unheard of — but Zimco Optics' Carlo Capucci does (pictured left). A unique blend of shape, coloration, and detail, the Carlo Capucci Collection showcases quality craftsmanship. With cutting edge design that yields to style and performance, the Carlo Capucci Collection is upheld to the strictest standards of excellence.

Zyloware EyewearZyloware Eyewear

Zyloware Eyewear has announced a number of new styles for March 2017. For Sophia Loren, the new M280 is a vibrant full rim metal frame with a chain link design offset by crystal stone décor on the temples, while 1551 is a full rim zyl frame offered in Tortoise, Mauve and Natural. The Daisy Fuentes Ariana features an open animal print divided by flat metal detailing and crystal décor; the new Gloria Vanderbilt M33 is a semi-rimless rectangular frame available in Gold or Cognac; and the Sigma M by Invincilites rimless frame is perfect for the minimalistic wearer, combining simplicity with refined styling.

There are four new frames from the Project Runway collection, including the full rim metal 129M in a stylish geometric shape and the full rim zyl 130Z in an attractive square shape. The fashion-forward 131Z (pictured right) features a modified oval shape with shiny gunmetal rivets on the endpieces, and the new 132Z is available in two on-trend colors to upgrade your look this season. Zyloware's Via Spiga collection also has three new styles, including the show-stopping Fiona with a ton of attitude, semi-rimless metal square frame Letizia, and Ileana with an on-trend modified oval style. And the new March styles continue with Leon Max — new style 4041 is available in four striking colors, style 4042 combines bold styling with feminine appeal, and style 4043 is chic, stylish and on-trend with a bold, thick zyl and wire rim bottom for the illusion of a semi-rimless frame.

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There's also new styles for the guys — new Stetson style 337 brings forward authentic styling in a classic semi-rimless look for the masculine wearer, while T512 is a semi-rimless frame made of a strong and durable titanium metal composition in Gunmetal and Black. Randy Jackson's new style 1075 is a full rim metal frame with a square shape and extended-fit sizing to accommodate men who require larger head space, while the new 1076 is a full rim metal combo frame packing lots of personality.

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