For a third year in a row, GUESS Eyewear — manufactured by Marcolin — has partnered with The Get In Touch Foundation to create a limited edition capsule collection consisting of a sunglass and an optical frame that helps support the non-profit organization’s commitment of raising breast cancer awareness.
The collection reportedly includes optical style GU2663, featuring a modified rectangle shape and a thin front profile handcrafted in acetate. The double laminated frame is delivered in black with light pink revealed on the back, keeping in line with the Foundation’s pink color palette. And sunglass style GU7546 (pictured here) has a modified square front shape with soft gradient lenses, and a handcrafted acetate front sharing the same coloration as its optical counterpart with black on the front and light pink revealed on the back. And both frames have their temples adorned with a glitter-filled iconic G logo and a breast cancer metal ribbon with glitter on each temple tip.
The capsule collection will reportedly be offered as a kit with full marketing support, and will launch in stores in September 2017. Additionally, Marcolin and GUESS Eyewear will be making a monetary donation to The Get In Touch Foundation, which will directly help educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative.
Like what you read? Follow OptometryWeb to keep up with our latest articles, news and events. Plus, get special offers and more delivered to your inbox.
Click here to read the full press release
The Get In Touch 2017 Eyewear Capsule Collection
For a third year in a row, GUESS Eyewear has partnered with The Get In Touch Foundation to create a limited edition capsule collection consisting of a sunglass and an optical frame that helps support the non-profit organization’s commitment of raising breast cancer awareness. The iconic metal pink ribbon with glitter enhances each temple tip to commemorate the fight against breast cancer.
The capsule collection will be offered as a kit with full marketing support. The kit will consist of each frame being enclosed in a special pink case packaged in a pink gift box, a two-piece display, a pink ribbon window cling and GUESS pink ribbon pins for sales associates, while supplies last. This capsule collection will launch in stores in September 2017. Marcolin and GUESS Eyewear will be making a
monetary donation to The Get In Touch Foundation, which will directly help educate people of all ages by showing them how to “get in touch” with their bodies and provide information about this breast health initiative.
Breast health advocate Betsy Nilan is the president of The Get in Touch Foundation and featured in the current ad campaign for the eyewear collection. Her vibrant pink hair is not only a tribute to her mother who sadly passed away last year from breast cancer, but is also a tribute to all of the girls her mother educated over the last 13 years with the introduction of the Daisy Wheel, a friendly and safe
educational tool for proper breast self-examination, and all of the girls she will educate in her honor.
THE COLLECTION
GU2663
The modified rectangle shape of optical style GU2663 features a thin front profile handcrafted in acetate. The double laminated frame is delivered in black with light pink revealed on the back, keeping in line with the Foundation’s pink color palette. Each temple is adorned with a glitter-filled iconic G logo and completed by a breast cancer metal ribbon with glitter on each temple tip.
GU7546
The modified square front shape of sunglass style GU7546 features soft gradient lenses that enhance the frame’s retro-inspired design. The handcrafted acetate front shares the same coloration as its optical counterpart with black on the front and light pink revealed on the back, keeping in line with the Foundation’s pink color palette. Each temple is adorned with a glitter-filled iconic G logo and completed by a breast cancer metal ribbon with glitter on each temple tip.