PECAA Launches New Program
Portland, OR - PECAA, a nationwide Doctor Alliance Group for Independent Doctors, has launched an innovative Member marketing and charitable giving program called Growing Through Giving. This new program directly supports PECAA’s charity of choice, Optometry Giving Sight, to raise funds for children’s vision projects in underserved countries. Growing Through Giving harnesses the charitable giving power of PECAA’s 2,325 member doctors while also providing Members a simple and effective method to grow their practice through cause-related marketing and branding.
With a goal of raising $100,000, Growing Through Giving was launched at PECAA’s most recent Annual Meeting in Nashville, TN. In addition to supporting Optometry Giving Sight, PECAA members were offered a simple and effective contribution mechanism via PECAA’s IncentivEYES Member Rebate Program®. The response from PECAA Members attending was extremely positive, with funds raised from meeting attendees projected to exceed $50,000. Growing Through Giving was launched to the full PECAA Membership on June 14, 2017.
“We are delighted to be joining with PECAA as its charity of choice and would like to thank all those members who responded with a gift commitment at the Annual Meeting,” said Clive Miller, CEO of Optometry Giving Sight. “The support of these and future donors will help give the funding of urgently needed training and service delivery projects in underserved communities.”
Growing Through Giving will provide all participating PECAA Members a free, comprehensive digital and physical marketing toolkit developed by PECAA’s strategic marketing partner, Innexus. The toolkit includes posters, mirror clings, website content, social media posts, digital banners and press releases. The toolkit provides Members a simple turn-key method to grow their practice and enhance their brand through cause-related marketing. For PECAA Members already working with Innexus, these digital assets will be seamlessly integrated into their web and social efforts by the Innexus team.
Other participating Members will access the toolkit via an online portal - giving Members a simple method to supply their marketing service provider the toolkit assets.
Carl Zeiss Vision also played a critical role in forming and launching Growing Through Giving. Zeiss is directly supporting a dollar for dollar match of all funds raised through the program. Notably, this match is available to all participants regardless of which wholesale lab supplier the PECAA Member chooses to support. “ZEISS is proud to contribute to PECAA’s Growing Through Giving initiative. Our participation is a natural reflection of both our strong partnership with PECAA, as well as our company’s desire to support those in need,” said Jens Boy, President, Carl Zeiss Vision, North America.
The initial reception of the program has been incredibly positive. As Dr. Tom Hobbs of InSight Eyecare puts it “signing up to contribute a portion of our rebate check to Optometry Giving Sight was a no-brainer.” Other PECAA members have been equally as excited, with Dr. Dan Robison of Cascadia Eye Care commenting “this program is perfect, giving to an extremely worthwhile cause that falls right in line with our practice’s overall purpose to see that patients keep their vision for a lifetime.”
About PECAA
PECAA is one of the nation’s leading Doctor Alliance Groups serving Independent Eye Care Professionals throughout the United States. PECAA’s mission is to promote and protect independent eye care through innovative programs and marketing strategies. PECAA offers its members a competitive and comprehensive portfolio of services including exclusive profitability programs, marketing services, quarterly loyalty rebates, business education tools, billing and coding consultation and more.