NEW RAY-BAN PRESCRIPTION LENSES
PIONEERING STYLE MEETS PIONEERING TECHNOLOGY WITH NEW RAY-BAN PRESCRIPTION LENSES
Marrying innovative lens technology with frame design has been at the core of our brand for decades. In 2017, we’re going one s tep further, offering lenses that allow Ray-Ban lovers to combine the style they love with the prescription they need. Launching first in Italy and globally by the end of 2017, prescription lenses are a natural extension of our brand. Each pair of Ray-Bans can now be made completely unique to its owner.
Thanks to the highest technologies and quality control we don’t only secure your favorite Ray-Ban frames are perfectly fitted with our authentic prescription lenses, we also adapt your prescription to the frame you chose. Through a tolerance control, which is carried out as last step, we make sure your vision correction needs are seamlessly married to the Ray-Ban designs you like the most.
PIONEERING LENS TECHNOLOGY
Our new lenses guarantee better vision, thanks to Digital Surface Technology (DST). This pioneering process has enabled us to create certified high-quality lenses that push the boundaries of optics technology. Digitally built lenses are tailor-made to your customer’s specific vision correction requirements, providing clearer vision and alleviating eye strain.
A PERFECT PAIRING
No one knows our frames like we do. With decades of lens manufacturing expertise, we’ve fine-tuned the fitting process so that each lens is cut to perfectly to fit its frame. Through tolerance control, the customer’s vision correction needs are seamlessly married to the Ray-Ban designs they choose – something impossible to achieve others.
STYLE WITHOUT COMPROMISE
The new prescription glasses look identical to the classics. From the iconic Ray-Ban Wayfarers to our newest designs, each is completely adaptable to the wearer’s visual needs. We know our customers love the wide variety of lens colours we offer: with our new service we can combine prescriptions seamlessly with the wearer’s signature style. With colours ranging from standard g-15 to flash and gradients, each pair of prescription Ray-Bans are completely authentic to the original designs.
MADE BY RAY-BAN
No pair of Ray-Ban’s would be complete without our unique stamp of authenticity. Just like Ray-Ban’s regular lenses, prescription lenses feature the Ray-Ban logo in the corner of the right lens, with the Ray-Ban initials engraved on the left.
ORDERING MADE SIMPLE
With consistency across all our offerings, we’ve simplified a complex system. Across sun and optical we have the same multipliers and upgrades scheme – at competitive wholesale prices. Our good-better-best proposal on all available frames means customers can choose the option that’s right for them.
The process is simple – after ordering the frames and lenses, the finished product is delivered to opticians and retailers in just six days, ready for you. The offer is already available for a wide range of styles and colour variations.
Style meets lenses - truly unique and just made for you
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Luxottica Group S.p.A.
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 8,000 stores, with LensCrafters and Pearle Vision in North America, OPSM and LensCrafters in Asia-Pacific, GMO in Latin America, Salmoiraghi&Viganò in Italy and Sunglass Hut worldwide. In 2016, with more than 80,000 employees, Luxottica posted net sales of over Euro 9 billion. Additional information on the Group is available at www.luxottica.com
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Ray-Ban harnesses the power of personality with the launch of a brand new Ray-Ban REMIX feature allowing you to customize your sunglass temples with your social media feed.
For eighty years, Ray-Ban has been instrumental in pushing boundaries. Now, the brand continues to reaffirm its leadership in the eyewear industry by harnessing the power of personality to influence fashion. Unlike any other customization service, Ray-Ban utilizes the unmatched quality and construction of the Ray-Ban REMIX process you already know and love, adding an extra layer of exclusivity. This new technology is inspired by the pioneering spirit of one-of-a-kind personalities combined with the rise of social media culture. This feature will incorporate key moments from your story onto black Ray-Ban New Wayfarer frames. Just choose where to get your photos from, either Instagram or Facebook, and Ray-Ban Ray-BAN REMIX will generate a design as authentic as your personality.
To celebrate the new feature program Ray-Ban engaged a group of social media influencers to seize the spotlight and showcase their story. The 6 featured protagonists include: model and “Unconventional Beauty Icon Award” winner Diandra Forrest, New York-based indie band Born Cages, cofounder of Everyday People Brunch gathering Saada Ahmed, Brooklyn based artist Saint Jhn, upcoming fine art photographer Lumia Nocito and finally award-winning photography duo Sarperi and Renaud Bonnet, founders of travel blog carnets-de-taverse.com.
Log on to www.ray-ban.com/usa/customize and do iconic your way with Ray-Ban REMIX. Whether your personality projects popping, playful colors or a retro but modern vibe – do it differently and wear your story.