This month, Bausch + Lomb (B+L) and Prevent Blindness are partnering up to help raise awareness during Age-Related Macular Degeneration (AMD) Awareness Month, including a special category on Jeopardy!® and a social media campaign.
B+L has partnered with Jeopardy!, America’s Favorite Quiz Show®, to create a special "Eye Health" category for the show, scheduled to air on February 7, 2017.
And throughout the month of February, B+L is urging consumers to help raise awareness and showing their support of the AMD patient community on social media. For every "share" or "like" of a B+L Facebook post promoting AMD Awareness Month, B+L will donate $1 to the organization Prevent Blindness®, up to $25,000.
Consumers can also raise awareness by adding the #WhyEyeFight picture frame to their Facebook profile picture by visiting joyofsight.com/whyeyefight%20for more details. By visiting the website, consumers can also share posts communicating why they fight to help preserve their vision for the future right to their Facebook and Twitter feeds using the hashtag #WhyEyeFight. Links to the B+L AMD Facebook posts and instructions on how to add the Facebook profile picture frame are available at joyofsight.com/whyeyefight.
Click here to read the full press release.
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