Italian eyewear manufacturer Safilo Group has partnered with Interaxon Inc. — a leader in consumer brain sensing technology — for the creation of Safilo's entry into the wearable technology market.
Called SAFILOX, the reported brain sensing eyewear platform is built in partnership with Interaxon and enables mental focus for enhanced performance and personal well-being. The eyewear platform reportedly provides seamless integration of invisible brain sensing technology with stylish product design, development and engineering, resulting in a technology that is invisible to the user, but with a relevant functionality and aspirationally styled design.
According to Safilo, SAFILOX will first be offered via the group's SMITH performance eyewear brand. And Interaxon will reportedly present the partnership at the Consumer Electronics Show (CES) in Las Vegas in January 2017.
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